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Cases
Big or small, one day or seven days a week. Discover some of the projects and partnerships we're proud to be part of.
BOLT x Rare Beauty
During the launch of Rare Beauty in the Netherlands, our team supported various in-store activations in Amsterdam.
Kumpany x Domino's Pizza
For the first time this year, Domino’s brought pizza delivery to the Lowlands campsite. Our team was part of this activation, delivering pizzas to festivalgoers throughout the weekend.
MAC Cosmetics
For MAC Cosmetics, we provided a team of 30 models for a training session with their international trainers, supporting the continued education of MAC makeup artists.
Dior
For Dior, we carefully selected a team of male hosts to enhance the customer experience at de Bijenkorf and the Dior store.
NIMU x VOGUE
During Amsterdam Fashion Week, our hostesses welcomed guests at various brands participating in Vogue Downtown, creating a warm and inviting experience.
XSAGA x Westfield Mall
For Westfield Mall of the Netherlands, one of our partner XSAGA’s clients, our team supports various events and activations, sometimes wearing custom-branded clothing produced by KRU.
TDFW x Bankzitters
During Bankzitters’ shows at the Ziggo Dome, our team of approximately 15 KRU staff members and one production manager per day supported merchandise sales.
HBO Max
For the launch of a new HBO Max show, we carefully selected male hosts to support the event.
Tina Festival
From brand activations for o.b., Jumbo and Spin Master to welcoming guests at the artist entrance, KRU and Tina Festival have been working together for three years now. With around 15 KRU team members on-site each day, we bring extra energy and support to the festival throughout the weekend.
De Modefabriek
Twice a year, we bring together a diverse team of unique individuals to support Modefabriek during both its summer and winter editions. From ticket scanning and workshop support to guiding visitors, our team helps out wherever needed throughout the event.
BOOIJ Agency
For several activations by Booij Agency, we provided hosts to welcome and assist guests throughout the events. Booij Agency was responsible for the concept and styling, while we took care of the hospitality staff.
AYBL
On behalf of one of our clients, we brought together a team of 10 energetic, sporty individuals to represent AYBL and bring the sportswear brand’s very first pop-up in Amsterdam to life.
Et Claire
During Et Claire's lunch at Santé Open, our hostesses served champagne and acted as welcoming ambassadors for the Et Claire team.
